Practice Administrator
With over 20 years in the healthcare industry, Alicia’s experience extends from her time as a Blue Cross Blue Shield Provider Relations Manager who handles provider contracting, negotiations and credentialing, to Director of Billing Operations, Senior Practice Administrator for both clinical and non-clinical staff and as VP of Client Services for a large healthcare firm.
Alicia’s true joy comes in watching others succeed, and over the years she has been able to bring that “can-do” culture and optimism into every position she has held within the healthcare industry. Her deep expertise and wide range of experience from operations to strategy and high-level management have led to many incredible successes for practices nationwide. Over the years, Alicia has been involved in writing several healthcare related white papers and blog posts, as well as offering trainings from such topics as coding and proper documentation, to best overall processes and efficiencies as related to a medical practice.
Alicia enjoys spending time with family, travel, hiking, reading and interior design.
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Board Certified Dermatologist; Associate, American College of Mohs Surgery Dr. Brandon Coakley is a board-certified dermatologist and a fellowship-trained Mohs surgeon. Dr. Coakley’s philosophy of care is based on surgical excellence and individualized care where he strives to empower each patient by helping them understand their specific dermatological condition. After graduating with a Bachelor of Science in Biochemistry degree from Loyola Marymount University, Dr. Coakley conducted surgical research at Mayo Clinic Arizona. He attended medical school at the University of Arizona, followed by an Internal Medicine internship at Johns Hopkins University/Sinai Hospital. Dr. Coakley completed his residency at the University of California, Irvine where he underwent extensive training in complex skin cancer removal and reconstruction, as well as laser scar treatment. After being board certified by the American Academy of Dermatology, Dr. Coakley remained at UC Irvine for a highly competitive ACGME-accredited fellowship in Cutaneous Oncology and Micrographic Surgery. During his fellowship, he completed rigorous training under the direction of a senior surgeon and participated in more than 1,600 Mohs surgeries. Dr. Coakley is the only Mohs surgeon in Myrtle Beach who is a member of the American College of Mohs Surgery, which is the gold standard for Mohs training.
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