Skincare Trends: Turning Skincare into Self-Care


In the last few years, skincare has become the fastest-growing category in the beauty industry with the help of micro trends on social media platforms like TikTok and Instagram. With these skincare trends, your routine can become much more than just a daily activity and rather, morph into a time to indulge in self-care and wellness.

Keep an eye out for these skincare trends in 2023.

Sculpted Skin

Whether done with your hands or via microcurrent devices, facial exercises to help tone and sculpt the face are one of the most popular skincare trends to look out for in 2023. A FaceGym trainer uses knuckling and lifting movements with their hands along with devices to tighten and lift the skin. This procedure temporarily tightens over 40 different muscles in the face. Many people use facial exercises to help with the following:

  • Fat cheeks
  • Reducing wrinkles
  • Eye bags
  • Defined cheekbones
  • Crow’s feet
  • Anti-aging

Better Your Barrier

Your skin is the biggest organ in your body. A healthy skin barrier can be the difference between irritated skin conditions like eczema, psoriasis, rosacea, and acne. Without your skin barrier, the water inside your body wouldn’t hold. A good moisturizer with hyaluronic acid can help restore a damaged skin barrier while hydrating the skin.

Elta MD UV Daily*

With hyaluronic acid to boost moisture retention and diminish fine lines, this lightweight moisturizer with UV protection can be worn alone or under makeup. Choose from tinted and non-tinted formulas for use every day.

Double Cleanse

Double cleansing is a method ofwashing your face twice. Each cleanser serves a specific purpose when double cleansing. The first cleanser should be oil-based and break down any makeup, removing dirt and excess oils from the day. The second cleanser should be water-based and address any of your 

skin concerns.  

SkinCeuticals® Simply Clean Cleanser*

This pore-refining gel cleanses, exfoliates, and soothes normal, combination, or oily skin— making it a great option for all skin types.

Skin Cycling

If you’re on the skincare trend side of TikTok, chances are, you’ve heard of skin cycling. Coined by Whitney Bowe, MD, a New York City-based board-certified dermatologist, recommends alternating the use of skin care products with active ingredients. This can usually rotate with the seasons and adapt to your current skincare needs.

Simple Routine

Sometimes, a simpler skincare routine with minimal steps is better than one with many steps. A simple routine should consist of the following steps as a bare minimum:

  • Use a gentle cleanser in the morning and night
  • Moisturize twice daily
  • Exfoliate occasionally

Skincare and Makeup Hybrids

It is becoming increasingly common to see makeup products with ingredients that could also be found in your skincare products. A trusty skincare routine is meant to change your skin for the better over time; so, a skincare and makeup hybrid should do the same while giving you the look you desire. Not only are skincare and makeup hybrids a time saver, but they are also cost-effective– ensuring that you get the most bang for your buck.

Colorscience® Sunforgettable Total Protection Face Shield Flex SPF 50*

Powered by patented EnviroScreen Technology— which means comprehensive defense against UVA/UVB, Blue Light, Pollution, and Infrared radiation, combined with advanced antioxidants and nourishing, hydrating ingredients for long-term skin health make it a great option for you.

Our board-certified dermatologists, skilled surgeons, expert nurse practitioners, physician assistants, adept laser technicians, and more are dedicated to making your health our top priority. Contact Waccamaw Dermatology to schedule an appointment today!

*To purchase recommended products listed above, please visit one of our in-person dermatology locations.


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